Pinkberry Opens in DC

Washington, DC (May 12, 2011) – Pinkberry, the number one tart frozen yogurt brand with more than 115 stores throughout the world, opened its doors in Washington, DC May 6 at 1213 Connecticut Avenue NW in Dupont South.

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Pinkberry is a one-of-a-kind frozen yogurt experience.  The addition of Pinkberry will introduce DC to the refreshing flavors and sophisticated style for which the international brand is known.  Stavros Roberts, Kamran Ahmed, and Amandeep Brar, local residents, are the area developers for the Mid-Atlantic region.

Ron Graves, Pinkberry CEO, says, “We’re excited to introduce Pinkberry’s high quality, unique frozen yogurt experience to Washington DC. We invite locals and visitors of the area to let us take care of them with our craveable flavors, inspiring store environment, and unmatched customer experience. ”

Pinkberry is premium frozen yogurt made with real nonfat yogurt and nonfat milk that is rBST hormone free.  Pinkberry contains only the highest quality ingredients and is the perfect balance of tart and sweet, resulting in a refreshing, clean and craveable taste.

The DC location will be serving Pinkberry’s six distinctive flavors: the signature Original flavor, a sweet and tangy yogurt with a refreshing finish; Pomegranate, a bold and tangy flavor made with 100 percent California-grown pure pomegranate juice; Lychee, a fragrant, light and refreshing flavor topped with lime zest: a rich, indulgent Chocolate; and Mango, a fruity and light flavor made with authentic Alphonso mango puree for a soothing finish; and a Featured Flavor that rotates seasonally.

At Pinkberry, one can personalize every yogurt experience with any combination of delicious toppings. Uncompromising quality is paramount and the toppings bar is no exception.  Each topping is selected with the highest quality standards, such as Grade-A fresh fruit that is hand-cut daily in-store, organic gummy bears with no high fructose corn-syrup, all natural honey almond granola, 100% pure pomegranate juice, or rich, premium Belgian chocolate shavings.

Pinkberry DC is the latest of many new markets to open recently – including Moscow, Miami, San Jose, Atlanta and Oman, with several more new markets to be announced later this year.

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