In the Lobby: The Benjamin Hotel NYC

The Benjamin, managed by Andrew Labetti, is located in the heart of midtown Manhattan at the corner of Lexington Avenue and 50th Street. The neighborhood is known for its proximity to famous sights such as Rockefeller Center and the legendary shops of Fifth Avenue. Numerous museums, art galleries and specialty stores are also nearby.

The former Beverly Hotel edifice inspired artist Georgia O’Keeffe that she painted it as the subject of her piece “New York—Night.”

Built in 1927, the former Beverly Hotel was considered to be one of the most successful creations by famed architect Emery Roth. The edifice so inspired artist Georgia O’Keeffe that she painted it as the subject of her piece “New York—Night.” The Benjamin continues to remain a historical architectural fixture in Midtown.

In November 1997, members of the Denihan family purchased the former Hotel Beverly and renamed it The Benjamin in honor of the family-owned company’s founder, Benjamin Denihan, Sr.

Denihan’s first luxury property, opened on April 16, 1999 following a $30 million renovation. The sophisticated 209 rooms and suites Benjamin caters to and anticipates the needs of the modern business and leisure traveler, offering warm, personalized service in a “seamless” and professional manner.  They offer a Sleep Guarantee featuring a 12-choice Pillow Menu, a Sleep Concierge and a Custom-designed Benjamin Bed.

All deluxe accommodations include sitting areas and fully equipped galleys with refrigerator, microwave ovens, automatic coffee makers, dishware and stemware, cooking and dining utensils, an honor bar and complimentary coffee and tea.

Throughout the last 11 months, Denihan’s team of interior designers has worked in concert with the Rockwell Group and James Mohn Design Studio to refresh the interior of this timeless gem.

The first phase of the redesign was conducted from June – November 2010 by the Rockwell Group with the creation of Chef Geoffrey Zakarian’s all- occasion grand café,The National. Additionally, the 2nd floor was reconfigured to create five residentially styled modular rooms for premiere events, and an intimate Benjamin Guest Lounge was conceived to include a seating area and two repurposed 7-foot steamer trunk work stations.

The Benjamin offer a Sleep Guarantee featuring a 12-choice Pillow Menu, a Sleep Concierge and a Custom-designed Benjamin Bed.

For the hotel’s lobby design, Mohn channels the intimacy and refinement of a luxurious Park Avenue residential study, where the designer has incorporated a seating area with a sofa, two wingback chairs and an iron clad coffee table. One of the most delightful details is an oversized floral patterned area carpet, which will come into “full bloom” from an elevated vantage point from the second floor overlook. One of the most flattering modifications to the lobby will be the integration of a soft gallery.

Suites and guest rooms are luxuriously furnished and include custom armoires, oversized club chairs and sleep sofas. Guest rooms are decorated in warm tones, with fabrics of soft chenille, mohair and linen, and mahogany-finished furniture. Galleys feature single-serve coffee makers, microwaves, glass door cabinets and granite countertops.

The Benjamin is dedicated to creating unique and thoughtful experiences. With this in mind, the property partnered with TV Food Network Chef Geoffrey Zakarian to bring his all- occasion James Beard Award- winning restaurant, The National, to The Benjamin guest. Designed again by the Rockwell Group, the 125-seat restaurant is modeled after the traditional European grand cafés and tailored to Midtown Manhattan’s unique culture and clientele. The National offers classic bistro dishes with Zakarian’s signature Modern American touch, a style of cooking that earned him critical acclaim at his previous establishments TOWN and Country. His longtime associate and former executive sous chef at Country, Paul Corsentino, serves as executive chef for The National.

The Benjamin features a comprehensive program designed to ensure that the hotel is environmentally responsible. The property works with HVS Eco Services to optimize energy efficiency, water conservation and streamline solid waste management through recycling, reusing and conserving costly resources.

The Benjamin is also proud to partner with Clean the World, an organization that provides recycled soap products and educational materials to impoverished families around the globe. The Benjamin donates its used solid and liquid soap amenities to this innovative program.

Guests can de-stress at the hotel’s wellness spa. Known for its progressive Elemis treatments, state-of-the-art facilities, pampering products and holistic philosophy, the spa offers travelers a wide range of services. Certified therapists provide a full range of spa services and treatments.

The Benjamin offers more than 2,200 square feet of newly redesigned meeting and event space. Chic residential design elements include refined details such as customized art fixtures, thought-provoking artwork, beautiful arched windows and a spiral staircase.

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