Automaker Lincoln Partners with Les Clefs d’Or

Dearborn, MI (April 11, 2012) – For the first time in the automotive industry, Les Clefs d’Or, the international association of hotel concierges, is sharing its expertise helping car maker Lincoln to reinvent how it serves customers.

Les Clefs d’Or is consulting on the new Lincoln Academy, a sales and service associate training program for Lincoln dealership personnel aimed at training them to deliver the same personalized service experiences customers receive at top luxury hotels.

Jim Farley, Ford Group Vice President for Global Marketing, Sales and Service, with Maurice Dancer, President of Les Clefs d’Or.

“We are very pleased to be working with Les Clefs d’Or, as no one knows how to surprise and delight luxury customers better than a concierge who wears the Golden Keys,” said Jim Farley, Group Vice President, Global Marketing, Sales and Service.

The Lincoln Academy is providing a culture change in dealerships. Shaping the curriculum is a team of training professionals with direct experience in the hospitality industry. The program for the Lincoln Academy kicks off this summer.

Lincoln also is creating an iPad App for dealer sales associates to use to walk their customers through the next phase of the shopping process.

“We won’t stop exploring different ways to be more than just a purveyor of luxury motor cars,” Farley said. “We are just as committed to making our customers be more efficient as we are to creating a stand-out Lincoln lineup of vehicles, both now and in the future.”

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