Tysons Galleria, VA (September 26, 2011) – The signature three-day fashion at Tysons Galleria last week allowed guests to witness the excitement and energy of the international collections at their signature luxury shops. During this time, mall visitors got to experience the frenzy usually reserved for fashion insiders during international fashion weeks.
The 2011 charity beneficiary of ALL ACCESS: Fashion will be the Make‐A‐Wish Foundation of the Mid‐Atlantic, an organization that grants the wishes of local children with life‐threatening medical conditions to enrich the human experience with hope, strength and joy.
“As we strive to deliver the best in luxury retail, services and dining to the Washington, DC Metropolitan area, it is also our priority to support the community,” said Rich Dinning, Senior General Manager, Tysons Galleria. “We are especially excited to partner with the Make‐A‐Wish Foundation of the Mid‐Atlantic because of their dedication and hard work for families in our market.”
Maura Harty, president and CEO of the Make‐A‐Wish Foundation of the Mid‐Atlantic is delighted that local wish kids will benefit from ALL ACCESS FASHION, “We are honored to be chosen as the official charity of this year’s trend‐setting event at Tysons Galleria. In fact, many in the fashion industry have played a key role in granting some of our local wishes to be a model or fashion photographer. What a perfect fit!”
ALL ACCESS: Fashion 2011 kicked off on Thursday, September 22nd with a luxury business roundtable that allow guests the opportunity to engage in a high level dialogue about the scope of luxury business today and the impact of technology, innovation and the new consumer dynamics on business.
The VIP runway presentation (see video post) and silent auction was held on Friday, September 23rd at Center Court for 200 invited guests.
Saturday, September 24th, known as ALL ACCESS: Fashion Day, was full of fashionable experiences including a full schedule of designer runway shows from Tory Burch, Elie Tahari, Karen Millen, Nicole Miller, Anne Fontaine, Saks Fifth Avenue, Miller’s Furs and more.
Participating retailers hosted in‐store events and donated a minimum of 10% of their sales to the charity. Curated platform trend presentations, branded lounge experiences with Saks Fifth Avenue, Ritz Carlton, Michel Richard and more are scheduled throughout the Galleria.