Abu Dhabi Tourism and Culture Authority Premieres New Travel Campaign

Promoting Travel Abroad, Abu Dhabi Tourism and Culture Authority Launches New Campaign

Abu Dhabi, U.A.E. – Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) has launched a new worldwide promotional campaign aimed at encouraging travelers to experience Abu Dhabi’s ‘extraordinary stories.’

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The campaign highlights Abu Dhabi as the inspiring destination for those wanting to experience cultural authenticity and diverse natural assets aligned to the Abu Dhabi Plan’s objectives of delivering an original and attractive tourism and cultural destination.

The campaign will capture a range of authentic moments, landscapes and emotions shot across 40 locations throughout the emirate. These include UAE capital cityscapes and landmarks, nature reserves and island resorts, forts and palaces in Al Ain, as well as the awe-inspiring deserts and coastline of the Al Gharbia Western Region.

The campaign will be rolled out internationally from November 1 and will primarily focus on Abu Dhabi’s core markets of the UAE, India, China, the UK, Germany, USA and the GCC. Other markets will be activated through intense PR activities run via TCA Abu Dhabi’s overseas offices.

To know more about the new campaign and to play the new TV commercial visit the official destination website visitabudhabi.ae.

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