EVENTS, NEWS

(VIDEO) The Front Row Bethesda 2013

Please watch in HD and in fullscreen.

Bethesda, MD (May 22, 2013)The Front Row at Bethesda Row made its triumphant return this past weekend hosting over 35 fashion events with a very special appearance by actress Jessica Alba.

Over 30 retailers and restaurants throughout the Row hosted this signature three-day event to debut Summer and Fall 2013 fashions including the ever-popular Chic Child on the Row.

Jessica Alba and Alli Webb of Drybar. Photo courtesy of Daniel Swartz.
Jessica Alba and Alli Webb of Drybar. Photo courtesy of Daniel Swartz.

For its kick off, “The Tents” (Trailer Link) premiered at Bethesda Row’s Landmark Theatre. This intriguing documentary gives a first ever look behind-the-scenes of NY Fashion Week, with the history of how it all began in the early 1990’s, all being told by elite fashion insiders and top fashion designers.

This year’s VIP Jessica Alba held court as she signed her book “The Honest Life,” (Amazon Link) a personal journey of discovery offering tips for making healthy living fun, real, and stylish, all while offering a candid look inside her home and daily life.

Katherine and Sophie of Georgetown Cupcake emceed the much-anticipated annual Runway Event of The Front Row. Jessica Alba and other VIPs sat front row to see designer runway looks from participating Bethesda Row retailers like Amethyst, Courage b, Francesca’s Collections, Ginger, J. MacLaughlin, Lou Lou, Lucy, Lululemon, MyEyeDr, Pink Palm, Sassanova and Wear It Well. The runways beats were provided by none other than DJ Neekola.

This year’s Front Row never looked better.

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