Washington, DC (June 26, 2014) – On July 3, acclaimed chef Jose Garces unveils Rural Society, an Argentine steakhouse at the Loews Madison Hotel. The restaurant’s name draws inspiration from La Sociedad Rural Argentina, the Argentine Rural Society, which for over a century has hosted an annual agricultural and livestock show: La Exposición Rural.
Rural Society reflects the convergence of rural traditions brought to the bustling, cosmopolitan city. Greeting guests upon entry is a wood-fired grill that enlivens the restaurant and evokes the traditional parrilla cuisine of South America.
Fresh from the flames emerge top quality cuts of domestic and imported meat and fish Desde la Parrilla. From turf to surf, guests can graze on selections such as grass-fed Uruguayan rib-eye and prime dry-aged NY strip or Jidori free-range chicken and jumbo cardinal prawns, all served with house-made accompaniments including salsa criolla, merkén aioli and chimichurri. Verduras, or vegetables, are similarly flame-fresh and include Zanahorias, wood-grilled carrots with thyme, fennel seed, and whipped goat cheese.
Designed by AvroKo, the restaurant draws inspiration from La Exposición Rural, taking cues from the rugged Gaucho, South American cowboy, culture as well as the refined style of Buenos Aires.
To learn more about Rural Society and the menu, please go to: loewshotels.com/Garces