Olivier Girouard and Jonathan Villeneuve’s Interactive ‘Loop’ Comes to CityCenterDC

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CityCenterDC invites Washingtonians and visitors alike to discover Loop, an original interactive installation by world renowned artists Olivier Girouard and Jonathan Villeneuve.

“We are very excited to have this installation at CityCenterDC. When we saw Loop being displayed in other cities and countries, we knew we had to bring it to Washington, DC. We hope everyone gets a chance to stop by and experience it.” Says Timothy R. Lowery, General Manager of CityCenterDC.

The installation, which was first presented as part of the 7th edition of Luminothérapie at the Place des Festivals in the Quartier des Spectacles in Montreal in 2016, will be presented from August 8 to September 16, 2018, and consists of 6 giant zoetropes – an animation device that combines film, music and optical illusion. When a zoetrope is activated, images are shown in rapid succession, creating the illusion of motion.

Loop is a cross between a music box, a zoetrope and a railway handcar. The retro-futuristic machine plays animated fairy-tale loops set in motion when visitors work the lever together.

“We were inspired by the mechanical poetry of the zoetrope to give the public – thanks to digital technology – an extraordinary immersive experience. We wanted to stimulate everyone’s imagination and encourage all to participate, helping people see public space differently. Loop looks simple, but it is technically complex. It is not the work of one person, but of an imaginative and enthusiastic team. Without them, the project could not have been completed.” Says Olivier Girouard and Jonathan Villeneuve, designers of Loop.

When the cylinder starts spinning, it lights up, making the series of still images appear to move. A flickering strobe effect accompanies the black and white images, like in the very first motion pictures. The animation is visible from inside or outside the cylinder and can be viewed from up close or far away. The speed at which the images move, the frequency of the flickering and the tempo of the music are determined by how fast the participants move the lever.

Building upon CityCenterDC’s mission to support the surrounding community and activate their common areas, members of the public are invited to sit inside and activate the mechanism, causing beautiful images inspired by 13 fairy tales to come to life. The Loop is sure to spark children’s imagination and revive their parents’ childhood memories.

The Interactive Instillation is free and open to the public and cameras are welcome. Last day is September 16, 2018.

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