NEWS

Marriott Launches a Global Creative and Content Marketing Studio


Bethesda, MD (October 14, 2014) Marriott International, Inc., has announced the formation of a new global content studio—comprised of content development, production and distribution teams— dedicated to publishing, distributing and sharing digital and filmed content across film, television, online, digital and print distribution platforms.

To further the company’s focus on next generation travelers and drive new business, the studio embraces a mission to own original content marketing as both a travel company and a worldwide community.

The studio will consist of three groups: a Creative agency, Entertainment and Live – all focused on developing multi-platform content to engage consumers across all screens and formats worldwide.

The Creative group oversees campaign, project, and initiative level creative and snackable travel lifestyle related content. The Entertainment team leads episodic story-­‐driven content. The “always on” Live team will be responsible for publishing real time creative and content around trending topics, conversations, and events on social media.

The studio comes to market with significant talent and project development deals to claim its position as a first-­‐mover within the hotel industry in original content across all distribution platforms. These deals include film entertainment, television and digital and online programming.

The first episode aired September 17 with GroupLove (video above) Marriott Rewards’ Year of Surprises is a series of 12 webisodes.

For more information or reservations, please visit www.marriott.com.

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